This Privacy Policy describes how AB Tools ("we", "us", "our") collects, uses, and protects information when you visit pulseedit.com or use our software products (Pulse Edit, Beat Markers).
1. Data We Collect
Website Analytics (Google Analytics 4)
When you accept cookies on our website, we use Google Analytics 4 (measurement ID: G-JV9DJHLCY2) to collect anonymized usage data, including:
- Pages visited and time spent on each page
- Session duration and bounce rate
- Referral source (how you found us)
- General geographic region (country/city level)
- Device type, browser, and operating system
Google Analytics only activates after you accept cookies. If you decline cookies, no analytics data is collected.
IP addresses are anonymized by Google Analytics 4 by default. We do not collect or store your full IP address.
License and Purchase Data
When you purchase a license for Pulse Edit or Beat Markers, the following data is processed:
- Email address (for license delivery)
- Payment information (processed by Stripe; we do not store credit card numbers)
- License key and activation status
Waiting List
When you join a waiting list or early-access list on this site (e.g. Pulse Edit or Wedding Pro), you voluntarily submit your email address. We process it solely to email you when that product becomes available and to send occasional updates about it. We also record the date and time of your signup, and your approximate country, IP address and browser user-agent — used only for security and anti-abuse (spam/rate-limiting) and not for profiling.
- Lawful basis: your consent (GDPR Art. 6(1)(a)), given by submitting the form.
- Use: only to notify you about the product you signed up for. We never sell or share your email, and you won't receive unrelated marketing.
- Withdraw anytime: every email includes an unsubscribe link, or write to support@pulseedit.com to be removed. Withdrawing consent does not affect prior lawful processing.
- Retention: kept until Pulse Edit launches and we've notified you, or until you ask us to delete it — whichever comes first.
Software Usage — Anonymous Diagnostic Data
Our desktop applications (Pulse Edit Studio, Pulse Edit Free, Beat Markers) collect a minimal amount of anonymous diagnostic data to help us detect crashes and improve product reliability. Specifically:
- Crash reports: when the app crashes, we receive the exception type, error message, and stack trace (with user file paths removed). No file contents, audio, video, or project data are sent.
- Application boot events: a record that the app was started, with version and operating system.
- Workflow failures: when an internal operation fails (e.g. beat detection, render), we log the failure type to help diagnose recurring issues.
Each device generates an anonymous identifier (SHA-256 hash of the machine’s hostname, truncated to 24 characters) used to deduplicate reports. This identifier is not linked to your name, email, payment information, or any other personal data. We cannot use it to identify you. For Pulse Edit Studio (licensed), crash data is also not linked to your license key or email.
How to opt out: open the application’s settings file and set "enabled": false (Settings UI toggle is rolling out in v1.5.5). File locations:
- macOS:
~/Library/Application Support/PulseEdit/telemetry.json - Windows:
%APPDATA%\PulseEdit\telemetry.json
Crash reports are retained for 30 days, then deleted automatically.
2. How We Use Your Data
- Website analytics: to understand how visitors find and use our site, and to improve our content
- Email address: to deliver license keys and important product updates
- License data: to validate software licenses and prevent unauthorized use
3. Lawful Basis for Processing
Under GDPR Article 6, we process your personal data on the following legal grounds:
- Consent (Art. 6(1)(a)) — for non-essential cookies (Google Analytics, Cloudflare Insights, download-click tracking), and for joining the waiting list (we only email you about Pulse Edit with your consent). You may withdraw consent at any time via the “Manage cookies” link in the footer, an email unsubscribe link, or by contacting us.
- Performance of a contract (Art. 6(1)(b)) — for processing your purchase, issuing license keys, and providing software updates after you buy.
- Legal obligation (Art. 6(1)(c)) — for tax, invoicing, and accounting records required by Italian and EU law.
- Legitimate interest (Art. 6(1)(f)) — for essential site security (e.g. DMARC monitoring, error logs, fraud prevention), for replying to support emails you initiate, and for collecting anonymous diagnostic data to keep the desktop software reliable. You can opt out at any time (see Software Usage above).
4. Cookie Consent
We use a cookie consent banner on our website. Google Analytics cookies are only loaded after you click "Accept". Your preference is stored in your browser's local storage under the key cookie_consent.
How to Withdraw Consent
You can withdraw cookie consent at any time by clearing your browser's local storage for pulseedit.com. To do this:
- Open your browser's Developer Tools (F12 or right-click > Inspect)
- Go to the Application or Storage tab
- Under Local Storage, find pulseedit.com
- Delete the
cookie_consententry - Refresh the page; the consent banner will appear again
5. Third-Party Services
Google Analytics
We use Google Analytics 4 for website analytics. Google may process data on servers outside the EU. For more information, see Google's Privacy Policy.
Stripe
Payments are processed by Stripe, Inc. We do not store or have access to your full credit card details. Stripe handles all payment data securely. See Stripe's Privacy Policy.
GitHub
Plugin downloads are hosted on GitHub Releases. GitHub may log your IP address when you download files. See GitHub's Privacy Statement.
6. Data Retention
- Analytics data: retained for 14 months, then automatically deleted by Google Analytics
- License and email data: retained while your license is active. You may request deletion at any time.
- Payment records: retained by Stripe according to their data retention policy and legal requirements
7. Data Sharing
We do not sell, trade, or rent your personal data to third parties.
Data is shared only with the third-party services listed above (Google Analytics, Stripe, GitHub) strictly for the purposes described in this policy.
8. Your Rights Under GDPR
If you are located in the European Economic Area (EEA), you have the following rights regarding your personal data:
- Right of access: request a copy of the personal data we hold about you
- Right to rectification: request correction of inaccurate data
- Right to erasure: request deletion of your personal data
- Right to restrict processing: request that we limit how we use your data
- Right to data portability: receive your data in a structured, machine-readable format
- Right to object: object to processing of your data for certain purposes
To exercise any of these rights, contact us at the email address below.
9. Security
We take reasonable measures to protect your data, including HTTPS encryption on our website, secure API communication for license validation, and using trusted third-party processors (Stripe, Google).
10. Children's Privacy
Our website and software are not directed at children under 16. We do not knowingly collect personal data from children.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date.
12. California (CCPA) Rights
We do not sell personal information. California residents may request access to, deletion of, and opt-out of any data sharing of their personal information by contacting support@pulseedit.com. We respond to verifiable consumer requests within 45 days, as required by the California Consumer Privacy Act (CCPA).
13. Contact
For privacy-related questions or to exercise your GDPR or CCPA rights, contact us at:
Email: support@pulseedit.com
Operator: AB Tools / Abramo Benedetti
Legal address: Via M. Bertini 32, 55100 Lucca, Italia
VAT ID: IT02742450469
Right to complain: You have the right to lodge a complaint with the Italian data protection authority — Garante per la protezione dei dati personali (garanteprivacy.it).